Crafting Digital Experiences

roy lotan is a creative director and a digital product designer specializing in brand culture creation and applied creativity.


brand innovation

- Service & experience design
- Brand platform opportunities
- Brand future exploration
- Social business model planning

applied creativity

- Strategic business creativity ideation
- Concept validation & prototyping
- Opportunity exploration & mapping
- Future enterprise evolution charting

strategic sensing

- Opportunity mapping
- Stakeholders relationship insights
- Enterprise eco-system exploration
- Customer value foresight